Walt Disney Co has launched Disney Movies Anywhere, a account for consumers to shop for and watch Disney, Pixar and Marvel films online and abundance them in the cloud, in the most contempo bid by a Hollywood flat to animate agenda cine purchases.

Disney, like added Hollywood studios, is aggravating to addition agenda sales afterwards consumers confused abroad in contempo years from affairs DVDs, acid a advantageous antecedent of revenue.

The media aggregation said in a account it launched the fresh account on Tuesday, ancillary with the agenda absolution of Disney’s blockbuster activated cine “Frozen.”

The account allows consumers to shop for agenda movies from a library of added than 400 titles through Apple Inc’s iTunes abundance and the Disney Movies Anywhere website and app.

Disney Studios Launches App That Will Allow Fans To Buy or Watch Disney Movies

The purchased movies can be watched on a laptop or desktop computer, or on Apple’s iPhone, iPad and iPod Touch, Disney said. Consumers can additionally appearance the films through the Apple TV box.

The account is congenital on Disney’s proprietary agenda rights locker KeyChest, rather than UltraViolet, a billow accumulator account acclimated by added above Hollywood studios.

“The adorableness of this technology is that it enables us to assignment with iTunes and approaching provider ally to ensure cine lovers accept automated admission to all of their admired Disney titles no amount what accessory they are on,” said Jamie Voris, Disney Studios’ arch technology officer.

Disney said it is in talks with added retailers about alms the account alfresco of iTunes.